Archive for June 1st, 2011

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Bobbie, General Manager

June 1, 2011

It’s pretty cool to find that an advertising campaign from 1913 can still be effective nearly a hundred years later.

When I go through issues of Publisher’s Weekly and The Bookman from the early teens, I’m usually looking for fluff — things like From the Car Behind, and Pleasures and Palaces. And I love that kind of book, but I consider myself incredibly lucky when I stumble on something like Bobbie, General Manager instead. The premise isn’t anything unusual: we’re supposed to be reading a journal kept by a young woman, as in Phyllis, The Heart of Una Sackville, and any number of other books. What’s different is the content, but I’m not really sure how to describe how it’s different, except that Olive Higgins Prouty never takes the easy way out. On the other hand, she doesn’t manufacture drama, either. Interesting things happen, but in a low-key, sensible kind of way. Money doesn’t solve problems. The heroine’s story doesn’t end with happily ever after. People change and grow. It’s kind of fantastic. Read the rest of this entry ?

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Advertisements: Bobbie, General Manager

June 1, 2011

Who’s Bobbie? Read the rest of this entry ?